Where the Voice of the Hispanic Community Begins
At La Líder WKZX 93.5 FM, we broadcast from a professional studio built to deliver the highest sound quality and a reliable connection with our audience. Every detail is designed so our programming reaches Hispanic families and businesses across East Tennessee with clarity and warmth.
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Professional technology: high-fidelity microphones and digital consoles.
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Controlled acoustics: clear sound without distractions.
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Live interview space: artists, community leaders, and clients share their voices directly with our listeners.
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Creative production: jingles, commercials, and customized content for each advertiser.
PROGRAMMING
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At WKZX 93.5 FM La Líder, our programming is designed for the Hispanic community of East Tennessee. From Regional Mexican to salsa, bachata, and the latest Latin hits, we bring the music of our culture to life. Radio reaches 94% of Hispanic adults every month, making La Líder the trusted source for both entertainment and community connection.
Broadcasting
- We broadcast 24/7 with a strong, clear signal across East Tennessee. Our modern studio technology ensures crystal-clear sound that listeners can rely on at home, at work, or on the road. Radio remains the most powerful medium, capturing 54% of all ad-supported Hispanic listening—more than streaming and podcasts combined.
MUSIC REQUESTS
- WKZX 93.5 FM La Líder broadcasts on 93.5 FM, delivering a strong and reliable signal across Knoxville and the surrounding counties. For listeners outside the area, our live stream is available worldwide through Alexa-enabled devices — just say, “Alexa, play WKZX 93.5 FM La Líder.” With millions of Hispanics tuning in to radio across the U.S. each month, our station is part of a national tradition of music, trust, and community.
FREQUENCY
- La Líder is not only on the air—we are present in the community. We promote concerts, grand openings, cultural festivals, and special events with on-air announcements, live interviews, and online coverage. By partnering with us, your event reaches a wider audience and connects directly with Hispanic families across East Tennessee.
EVENT PROMOTION
- La Líder offers businesses a direct way to reach the fastest-growing community in East Tennessee. Our advertisers benefit from a loyal audience that trusts radio more than any other medium. From commercials and live mentions to digital and social media campaigns, we connect your business with Hispanic families who are ready to listen, engage, and respond.
- At La Líder, our listeners shape the music we play. You can request your favorite songs through our website, social media, or live on the air. With 8 in 10 Hispanic adults trusting radio more than other media, every request is part of a larger bond that keeps our audience engaged and connected.
- We support and promote local events, concerts, and community initiatives, connecting our audience with exciting opportunities and enriching experiences in their area.